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The Raw Shark Texts will be published in mass market paperback on 6 September 2007 The paperback will include Steven Hall’s remarkable UNDEX (Incomplete), not available in the UK hardback edition Simultaneous Audiobook and Download Release, read by Jack Davenport. Publication will be backed by a massive marketing campaign including viral movie starring Tilda Swinton; character profiles, unspace exploration committee and interactive chapter at rawsharktexts.com; Poster competition launch at rawshark.com and Second Life; Outdoor poster advertising campaign; Message cards distributed in bars and clubs across the country and messages in bottles around the world.